R.E.S.P.E.C.T Your Bottom Line

Posted on October 3, 2011 by jasonbaker | 2 Comments |

Tweet The need to drive revenue can often blur our perspectives to look and think long-term. The need to sell and generate sales often overlooks the customer service of marketing and its communication to customers. The more sales increase, the … Continue reading →

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Posted in Branding, Marketing & Advertising, Social Media |

Gamification Is Killing Community

Posted on September 28, 2011 by jasonbaker | 1 Comment |

Tweet The gaming of content and customers is killing the efforts of building a long-term community. Gamification is great for short-term, misguided mindsets, but not long-term optimistic and passionate cultures. Stop thinking of social initiatives in terms of quarterly campaigns … Continue reading →

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Posted in Digital Marketing, Marketing & Advertising, Social Media |

Communities Fall To Human Decisions Caused By TMI (Too Much Information)

Posted on September 26, 2011 by jasonbaker | Leave a comment |

Tweet In my opinion, the success or failure of a community resembles the numerous characteristics of a how a traffic intersection flows. The most important characteristic is of course the infrastructure and navigation of that intersection to support the usage … Continue reading →

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Posted in Branding, Marketing & Advertising, Social Media |

The New Problem Business Faces In Digital Communication

Posted on September 21, 2011 by jasonbaker | 2 Comments |

Tweet The mass population has struggled to understand that we’ve been doing social media for centuries. As human creatures, we’re innately social using various mediums of delivery for our social habits. From the stone age days of using smoke signals … Continue reading →

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Posted in Digital Marketing, Marketing & Advertising, Social Media |

Communities Driven By The People

Posted on September 19, 2011 by jasonbaker | Leave a comment |

Tweet The first major company to illustrate the openness of community and embrace it in its vision was Google, one of the leaders in online community. Their mission has been to: “Organize the world’s information and make it universally accessible … Continue reading →

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Posted in Branding, Marketing & Advertising, Social Media |